How to sell websites and local SEO to dental practices
By ULeads team · Published
Dental practices almost always have a website, so selling them a first website rarely works. Sell what they lack instead: more reviews than the practice down the road, online booking, a better new-patient page and a complete Google listing. Find practices with few reviews or photos compared with their neighbours, and lead with that comparison.
How do dental practices show up online?
Dentistry is competitive, well funded and regulated. Practices have had websites for years, often built by agencies that specialise in healthcare. What separates them online now is reputation and convenience: review counts, ratings, photos of the practice, and how easy it is for a new patient to book.
This page is about selling services to dental practices — not about finding patients for them.
What we measured. In our own measurement, a search for dentists in Saskatoon returned twenty practices, every one of them with a website. For this trade, the missing-website angle is close to useless; reviews and photos are where practices differ.
What do dental practices care about?
- A steady flow of new patients, especially for higher-value treatments.
- Reviews and rating against the practice down the road.
- Online booking that reduces front-desk calls.
- Staying within the advertising rules for healthcare where they practise.
Which listing signals matter when selling to dental practices?
| What the Google Maps listing shows | What it means |
|---|---|
| Fewer than 20 reviews | The clearest gap in this trade; patients compare review counts. Review generation is the pitch. |
| Fewer than 5 photos | No sense of the practice or team. A photo set reassures nervous patients. |
| Rating below 4.0 | A serious problem for a practice. Reputation work, handled carefully. |
| No website | Rare. When you find one, it is often a very small or new practice. |
What should you offer dental practices?
Review generation (a simple post-appointment request), a complete and current Google listing with photos of the practice and team, a clear new-patient page and online booking. A website refresh only where the current site is clearly outdated.
Healthcare advertising is regulated in many countries — avoid testimonials or claims the practice cannot use, and let the practice approve everything.
What should the first message say?
An example opening — replace the details with what you actually see on the listing:
“Hi, I work with dental practices on their Google presence. Your rating is excellent, but you have 14 reviews while the two nearest practices have over 150, so they appear first. I help practices ask happy patients for reviews in a simple way — would a short call be useful?”
Common questions
Is it worth selling websites to dentists?
Rarely as a first website — nearly all practices have one. Reviews, booking and listing quality are better openings, and a site refresh can follow.
Who decides at a dental practice?
Usually the principal dentist or a practice manager. Ask the reception team who handles marketing and when they are reachable; do not pitch the front desk.
ULeads searches a city and a trade on Google Maps, keeps going past the first page until it finds real prospects, and ranks every business by how weak its online presence is.