Guides to finding and winning local business clients
These guides are for people who sell websites, local SEO or marketing to small local businesses — plumbers, barbers, cafes, repair shops — and want a steadier way to find them than scrolling Google Maps by hand.
Where we can, we measure instead of assuming. The numbers come from searches we ran ourselves: how many businesses in a typical market have no website (about one in nine), why the first page of map results hides them, and which signals on a listing tell you a business is worth a call. When a figure is an estimate or an example, the guide says so.
Start with finding businesses without a website, then read how to turn them into clients. If you want to try the method on your own town, the free plan runs one full search a month.
Finding prospects
Where local businesses without a website actually are, and how to surface them instead of the ones that already have everything.
How to find local businesses without a website
Why searching Google Maps by hand surfaces the wrong businesses, what share of a typical market actually lacks a website, and how to reach the ones that do.
Updated ·7 min read
Google Maps lead generation: how to get leads from Google Maps
The four ways people pull business leads from Google Maps, what each costs in time and risk, and which listing signals are worth acting on.
Updated ·8 min read
How to get local SEO clients
Thin photos, few reviews and a slipping rating are visible on every Google listing. How to find the businesses that show them and open the conversation.
Updated ·7 min read
Finding clients for AI-built websites
If you build sites quickly with AI tools, local businesses without a website are a natural market. Who to target, how to pitch speed honestly, and what to charge for.
Updated ·6 min read
Reaching out
Turning a name on a list into a conversation: what to say, which signal to lead with and how to qualify before you pitch.
How to get web design clients from local businesses
A prospect without a website is not the same as a prospect ready to buy. What separates the two, and which signals are worth acting on first.
Updated ·6 min read
Web design cold email templates for local businesses
Seven short templates, each built on something you can see on a business's Google Maps listing — and why each one gets read.
Updated ·8 min read
How to sell websites to small businesses
Qualifying the owner, packaging the offer, answering the five objections you will hear most, and asking for a small next step instead of a big yes.
Updated ·8 min read
Web design cold calling script for local businesses
A short script built around one specific observation, how to adapt it to what the listing shows, and what to say when the owner pushes back.
Updated ·6 min read
Working with the data
Getting Google Maps results into a spreadsheet or CRM, and what the numbers can and cannot tell you.
How to export Google Maps results to Excel or CSV
Google Maps has no export button. The honest options — by hand, saved lists, scrapers and tools with official data access — and what each gives you.
Updated ·6 min read
How to get a list of local businesses with no website and few reviews
What the list contains, how requests like “no website, fewer than 10 reviews, within 50 miles” map to what the data can do, and how to build it town by town.
Updated ·6 min read