How many small businesses don't have a website?
By ULeads team · Published · Updated
Of 19,367 local businesses found on Google Maps through ULeads searches, 22% had no website and 33% had at least one weakness worth approaching — no website, fewer than 5 photos, fewer than 20 reviews or a rating below 4.0. The share varies widely by trade and country; the tables below show both, with sample sizes.
Snapshot of 29 October 2026, covering businesses fetched between 12 July 2026 and 29 October 2026. 19,367 businesses, 76 countries, 517 distinct markets searched. The snapshot is refreshed as more searches come in.
What stands out?
- Country matters more than anything else. A missing website is most common in Brazil (43% of 2,933) and India (34% of 1,050), and least common in the United Arab Emirates (8% of 408) and Canada (9% of 1,158).
- So does the trade. Among business types with at least 300 listings, the beauty salon (43% of 842) and coffee shop (38% of 357) listings most often have no website; the roofing contractor (5% of 519) and French restaurant (6% of 345) listings almost always have one.
- Almost everyone can be called. 96% of listings show a phone number, so a business without a website is rarely out of reach.
What does a typical local business listing look like?
| Measure | Value |
|---|---|
| No website | 22% |
| At least one weakness worth approaching | 33% |
| Phone number listed | 96% |
| Median number of reviews | 230 |
| Median number of photos | 10 |
| Average rating | 4.66 |
Which types of business most often have no website?
| Business type | Businesses | No website | Worth approaching | Median reviews |
|---|---|---|---|---|
| Barber shop | 2,542 | 33% | 38% | 192 |
| Plumber | 1,327 | 14% | 31% | 110 |
| Restaurant | 1,266 | 26% | 29% | 1033 |
| Service | 1,065 | 11% | 38% | 52 |
| Beauty salon | 842 | 43% | 46% | 154 |
| General contractor | 840 | 11% | 40% | 41 |
| Hair salon | 747 | 23% | 29% | 180 |
| Roofing contractor | 519 | 5% | 25% | 86 |
| Car repair | 510 | 27% | 37% | 133 |
| Dentist | 450 | 6% | 15% | 435 |
| Bakery | 447 | 30% | 31% | 522 |
| Cafe | 388 | 34% | 36% | 832 |
| Coffee shop | 357 | 38% | 39% | 441 |
| French restaurant | 345 | 6% | 8% | 1306 |
| Hotel | 339 | 11% | 24% | 1574 |
| Italian restaurant | 329 | 11% | 13% | 1723 |
| Electrician | 307 | 14% | 50% | 33 |
| Car dealer | 293 | 7% | 17% | 207 |
| Dental clinic | 225 | 16% | 28% | 224 |
| Medical clinic | 187 | 20% | 43% | 157 |
| Pizza restaurant | 171 | 21% | 36% | 572 |
| Veterinary care | 171 | 22% | 31% | 215 |
| American restaurant | 170 | 3% | 5% | 1912 |
| Clothing store | 169 | 41% | 50% | 120 |
| Gym | 168 | 26% | 43% | 200 |
What do the most common searches return?
| Searched for | Businesses | No website | Worth approaching | Median reviews |
|---|---|---|---|---|
| Restaurant | 2,032 | 17% | 19% | 1530 |
| Plumbers | 1,450 | 19% | 36% | 107 |
| Barber shop | 1,428 | 33% | 40% | 151 |
| Restaurants | 890 | 14% | 19% | 1104 |
| Bakery | 613 | 31% | 33% | 516 |
| Cafe | 586 | 29% | 32% | 738 |
| Barbers | 478 | 36% | 40% | 229 |
| Beauty salon | 436 | 32% | 37% | 150 |
| Auto repair | 419 | 29% | 40% | 139 |
| Barbearia | 378 | 32% | 32% | 301 |
| Plumber | 329 | 12% | 31% | 71 |
| Car dealer | 239 | 7% | 17% | 213 |
| Restaurantes | 228 | 43% | 43% | 1054 |
| Barbershop | 213 | 23% | 27% | 186 |
| Roofing | 209 | 7% | 35% | 73 |
| Electrician | 202 | 13% | 60% | 18 |
| Dental clinic | 196 | 9% | 23% | 345 |
| Salon | 193 | 9% | 12% | 211 |
| Construction company | 185 | 10% | 38% | 40 |
| Car detailing | 182 | 13% | 21% | 142 |
| Hair salon | 178 | 51% | 52% | 209 |
| Roofing contractor | 172 | 5% | 24% | 65 |
| Hotel | 165 | 18% | 30% | 1046 |
| Dentista | 154 | 8% | 16% | 418 |
| Caffes | 137 | 13% | 14% | 559 |
How does it differ by country?
| Country | Businesses | No website | Worth approaching | Median reviews |
|---|---|---|---|---|
| United States | 5,647 | 11% | 23% | 229 |
| Brazil | 2,933 | 43% | 49% | 236 |
| United Kingdom | 1,160 | 15% | 27% | 200 |
| Canada | 1,158 | 9% | 20% | 316 |
| France | 1,052 | 15% | 20% | 718 |
| India | 1,050 | 34% | 40% | 365 |
| Australia | 583 | 13% | 33% | 174 |
| Portugal | 444 | 30% | 42% | 272 |
| United Arab Emirates | 408 | 8% | 20% | 522 |
| South Africa | 359 | 20% | 29% | 181 |
| Italy | 290 | 18% | 26% | 697 |
| Romania | 263 | 21% | 30% | 211 |
| Pakistan | 242 | 55% | 57% | 501 |
| Czechia | 225 | 9% | 20% | 184 |
| Germany | 216 | 21% | 51% | 69 |
| Latvia | 196 | 10% | 31% | 102 |
| Sweden | 189 | 16% | 25% | 332 |
| Spain | 176 | 30% | 43% | 291 |
| Türkiye | 174 | 37% | 46% | 262 |
| Kazakhstan | 166 | 43% | 61% | 59 |
| Denmark | 156 | 9% | 37% | 211 |
| Poland | 154 | 35% | 42% | 653 |
| Finland | 148 | 10% | 33% | 88 |
| Slovakia | 147 | 11% | 24% | 125 |
| Bulgaria | 135 | 12% | 20% | 843 |
Each country has its own page with its trades and cities: the United States, Brazil, the United Kingdom, Canada, France, India, Australia, Portugal, the United Arab Emirates, South Africa, Italy, Romania, Pakistan, Czechia, Germany, Latvia, Sweden, Spain, Türkiye, Kazakhstan, Denmark, Poland, Finland, Slovakia, Bulgaria, Croatia, Indonesia, Nigeria.
How are Lead Scores distributed?
| Lead Score | Businesses | Share |
|---|---|---|
| 90-100 | 481 | 2% |
| 70-89 | 3,604 | 19% |
| 50-69 | 788 | 4% |
| 0-49 | 14,494 | 75% |
How is this measured?
- Unit. One row per distinct business (Google Maps place), using its most recent stored snapshot.
- Source. Businesses returned by ULeads searches (Google Maps listings), all searches that completed.
- No website means the Google Maps listing links to no website. The business may still have a social media page.
- Worth approaching. No website, fewer than 5 photos, fewer than 20 reviews, or a rating below 4.0 — the same rule the product uses. See Lead Score.
- Privacy. Groups with fewer than 30 businesses are left out. No names, addresses, phones or websites are included.
What are the limits of this data?
The sample follows what ULeads users searched for; it is not a random sample of all businesses. A business's country is read from its Google Maps address. People search where they expect to find prospects, which tilts it toward smaller towns and trades; Google Maps ranks prominent businesses first; and listings change after they are fetched. Read the shares as what someone prospecting on Google Maps will typically meet, not as a national statistic.
You may quote these figures with a link to this page. To see the businesses behind numbers like these in your own market, run a free search.
ULeads searches a city and a trade on Google Maps, keeps going past the first page until it finds real prospects, and ranks every business by how weak its online presence is.