Selling to local businesses, niche by niche
Every trade shows up online differently. Plumbers and cleaners often have no website at all; barbers live on Instagram; restaurants in big cities are almost all online already; dental practices have websites but compete on reviews. What you can sell, and how you open the conversation, depends on the niche.
Each page below covers one trade: how its businesses appear on Google Maps, what their owners care about, which listing signals matter, what to offer and an example first message. Where we have measured a trade ourselves, the numbers are on its page; where we have not, there are none.
- How to sell websites to plumbersPlumbers run on phone calls and word of mouth, and many still have no website. Which ones to approach, what they care about, what to offer and how to open the call.
- How to sell websites to electriciansElectricians increasingly sell bigger jobs — EV chargers, solar, rewires — that customers research online first. How to find the ones without a website and what to offer them.
- How to sell websites to auto repair garagesIndependent garages win on trust and price transparency, yet many still have no website. Which garages to approach, what to build for them and how to open the conversation.
- How to sell websites to barbersBarbers live on Instagram and booking apps, and the established shops in a city are already online. Where the barbers without websites are, and what to offer them instead of a brochure site.
- How to sell websites to beauty salonsBeauty salons sell on photos, treatment menus and trust. How to find salons with a weak online presence and what to offer: menus with prices, booking and gift vouchers.
- How to sell websites to cleaning companiesCleaning businesses are often home-based, with thin listings and no website, but they sell recurring contracts on trust. What to look for and what to build for them.
- How to sell websites to landscapers and gardenersLandscaping is visual, seasonal and quote-driven. How to find landscapers and gardeners with a weak online presence, when to approach them and what to build.
- How to sell websites to roofersRoofing is high-value and trust-heavy, and homeowners are wary of rogue traders. How to find roofers with a weak online presence and build them a site that earns trust.
- How to sell websites to restaurantsCity-centre restaurants are almost all online; smaller towns and tourist areas are not. Where to find restaurants without a website, and why direct ordering is the pitch.
- How to sell websites to cafésIndependent cafés have small budgets and live on Instagram, but they lose customers to wrong opening hours and missing menus. What to offer them and how to price it.
- How to sell websites and local SEO to dental practicesAlmost every dental practice already has a website, so the opportunity is reviews, booking and local visibility. How to find practices that fall behind and what to offer them.
- How to sell websites to independent gyms and studiosIndependent gyms and studios sell trial classes and memberships against chains with big marketing budgets. How to find the ones with weak listings and what to build for them.
For the method behind all of them, start with how to find local businesses without a website, or see plans and pricing.