How to sell websites to electricians
By ULeads team · Published
Electricians are good web design clients because their most profitable work — EV charger installs, solar, rewires, commercial fit-outs — is researched online before anyone calls. Look for electricians with solid reviews and no website or a thin listing, and offer a site with a page per service, their certifications and photos of finished work.
How do electricians show up online?
Day-to-day electrical work still comes by phone and referral, much like plumbing. What has changed is the bigger jobs. Someone buying an EV charger or a solar setup reads about it first, compares installers and wants to see proof — certifications, previous installs, clear explanations.
An electrician who only has a map listing can win the emergency call but loses the researched, higher-value job to a competitor whose website explains it.
What do electricians care about?
- Winning more of the larger, planned jobs rather than only small call-outs.
- Showing the certifications and registrations their customers are told to check.
- Commercial work for some: landlords, shops and offices want reliability and paperwork.
- Quotes that start with the right information, so site visits are not wasted.
Which listing signals matter when selling to electricians?
| What the Google Maps listing shows | What it means |
|---|---|
| No website, steady reviews | Trusted locally but invisible for researched jobs. Strong lead. |
| Fewer than 5 photos | No installs to show. A gallery of tidy work is persuasive for this trade. |
| Has website, few photos or reviews | Possibly an old site with no service pages. Check it — a refresh around new services is the pitch. |
| Rating below 4.0 | Usually about reliability. Clear booking and response expectations on the site help. |
What should you offer electricians?
A page per service they want more of — EV chargers, rewires, inspections, solar — written for the homeowner who is researching, with photos of their own installs and the certifications that matter where they work.
A quote form that asks the questions they always ask on the phone (property type, what needs doing, photos) saves them site visits, which is an argument any electrician understands.
What should the first message say?
An example opening — replace the details with what you actually see on the listing:
“Hi, I build websites for electricians. You've got great reviews but no website, and people looking for EV charger installers compare a few sites before calling. I could put together a page for that service so you're the one they find — would that be useful?”
Common questions
What should an electrician's website show first?
The services they want more of, the area they cover and proof they are qualified: certifications, insurance and photos of real installs. Then one clear way to ask for a quote.
Are commercial electricians worth approaching?
Yes, with a different pitch: landlords and businesses want reliability, compliance paperwork and fast response, so the site should show those rather than homeowner-friendly explanations.
ULeads searches a city and a trade on Google Maps, keeps going past the first page until it finds real prospects, and ranks every business by how weak its online presence is.