Businesses without websites in Germany
By ULeads team · Published
Of 216 businesses that ULeads searches found on Google Maps in Germany, 21% had no website — close to the 21% we see across all 28 countries. Another 3% pointed to a social page instead of a site, and 51% had at least one weakness worth approaching them about.
Snapshot of 29 October 2026. Each business is counted once, with the latest data we have from its Google Maps listing; the country is read from its address.
What does a business listing in Germany look like?
| Measure | Value |
|---|---|
| Businesses in the sample | 216 |
| No website | 21% |
| Only a social page instead of a website | 3% |
| At least one weakness worth approaching | 51% |
| Phone number listed | 96% |
| Median number of reviews | 69 |
| Average rating | 4.71 |
| Rank by share without a website | 12 of 28 countries |
Which businesses in Germany most often have no website?
The trade matters as much as the place. In Germany, car repair listings (40%) and roofing contractor listings (6%) most often have no website, while roofing contractor listings almost always do.
| Business type | Businesses | No website | Only social |
|---|---|---|---|
| Car repair | 40 | 40% | 3% |
| Roofing contractor | 36 | 6% | 0% |
| Hair salon | 25 | 20% | 12% |
| Electrician | 20 | 0% | 0% |
How do you find businesses without a website in Germany?
- Pick a trade that lives off the phone — in Germany the most searched is car repair.
- Search one town at a time, and the towns around a big city: each is a new list.
- Start with the businesses that have no website but good reviews — customers already look for them.
- Lead with one true fact from their listing. Businesses in Germany usually expect a message in German.
How does Germany compare?
| Country | Businesses | No website |
|---|---|---|
| Romania | 263 | 21% |
| Germany | 216 | 21% |
| South Africa | 359 | 20% |
| Italy | 290 | 18% |
| Sweden | 189 | 16% |
The sample follows what ULeads users searched for, so read these shares as what you will meet prospecting on Google Maps, not as a national statistic. The method and every country are in our data on businesses without websites.
Common questions
How many businesses in Germany don't have a website?
In ULeads searches, 21% of 216 businesses found on Google Maps in Germany had no website, and 3% linked only a social page such as Instagram or Facebook instead. Germany ranks 12 of 28 countries in our data.
Which businesses in Germany most often have no website?
Among trades with at least 30 businesses in our data: car repair (40%) and roofing contractor (6%). Roofing contractor businesses almost always have one (6% without).
How do I find businesses without a website in Germany?
Search a town and a trade in ULeads: it finds the businesses on Google Maps, marks the ones with no website or only a social page, and ranks them by Lead Score. The free plan includes one full search a month.
ULeads searches a city and a trade on Google Maps, keeps going past the first page until it finds real prospects, and ranks every business by how weak its online presence is.