Businesses without websites in Italy
By ULeads team · Published
Of 290 businesses that ULeads searches found on Google Maps in Italy, 18% had no website — close to the 21% we see across all 28 countries. Another 6% pointed to a social page instead of a site, and 26% had at least one weakness worth approaching them about.
Snapshot of 29 October 2026. Each business is counted once, with the latest data we have from its Google Maps listing; the country is read from its address.
What does a business listing in Italy look like?
| Measure | Value |
|---|---|
| Businesses in the sample | 290 |
| No website | 18% |
| Only a social page instead of a website | 6% |
| At least one weakness worth approaching | 26% |
| Phone number listed | 97% |
| Median number of reviews | 697 |
| Average rating | 4.61 |
| Rank by share without a website | 14 of 28 countries |
Which businesses in Italy most often have no website?
The trade matters as much as the place. In Italy, Italian restaurant listings (18%) and restaurant listings (13%) most often have no website, while physiotherapist listings almost always do.
| Business type | Businesses | No website | Only social |
|---|---|---|---|
| Restaurant | 76 | 13% | 7% |
| Italian restaurant | 63 | 18% | 5% |
| Physiotherapist | 39 | 8% | 3% |
Which cities in Italy have we measured?
Each city page shows its own trades and shares.
- Businesses without websites in Milan: 7% of 140
How do you find businesses without a website in Italy?
- Pick a trade that lives off the phone — in Italy the most searched is restaurant.
- Search one town at a time, and the towns around a big city: each is a new list.
- Start with the businesses that have no website but good reviews — customers already look for them.
- Lead with one true fact from their listing. Businesses in Italy usually expect a message in Italian.
How does Italy compare?
| Country | Businesses | No website |
|---|---|---|
| Romania | 263 | 21% |
| Germany | 216 | 21% |
| South Africa | 359 | 20% |
| Italy | 290 | 18% |
| Sweden | 189 | 16% |
The sample follows what ULeads users searched for, so read these shares as what you will meet prospecting on Google Maps, not as a national statistic. The method and every country are in our data on businesses without websites.
Common questions
How many businesses in Italy don't have a website?
In ULeads searches, 18% of 290 businesses found on Google Maps in Italy had no website, and 6% linked only a social page such as Instagram or Facebook instead. Italy ranks 14 of 28 countries in our data.
Which businesses in Italy most often have no website?
Among trades with at least 30 businesses in our data: Italian restaurant (18%) and restaurant (13%). Physiotherapist businesses almost always have one (8% without).
How do I find businesses without a website in Italy?
Search a town and a trade in ULeads: it finds the businesses on Google Maps, marks the ones with no website or only a social page, and ranks them by Lead Score. The free plan includes one full search a month.
ULeads searches a city and a trade on Google Maps, keeps going past the first page until it finds real prospects, and ranks every business by how weak its online presence is.